Leadpages Review

Overview of Leadpages

Leadpages is a web-based platform designed to help businesses and individuals create high-converting landing pages and websites with minimal technical knowledge. Launched in 2012, Leadpages has become one of the go-to tools for marketers looking to enhance their online presence quickly and efficiently. Its core functionality revolves around building landing pages, but it also supports the creation of websites, pop-ups, alert bars, and more. Ideal for small to medium-sized businesses, Leadpages aims to maximize lead generation and conversions through its streamlined features and numerous customizable templates.


Leadpages Leadpages
  • User-Friendly Interface
  • Wide Range of Templates
  • Robust Integrations
  • Effective Customer Support
  • High Performance and Reliability
  • Limited Form Options
  • Higher Price Point for Advanced Features
  • No Built-in Email Marketing
  • Template Rigidity
  • Learning Curve for Advanced Features
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Core Features

Landing Page Builder

Landing Page Builder Image

Leadpages' landing page builder is one of its most prominent features, offering an intuitive drag-and-drop interface that allows users to create visually appealing and high-converting landing pages with ease. Here are some key aspects of the landing page builder:

  1. Drag-and-Drop Functionality: The builder provides a seamless drag-and-drop interface, enabling users to add, move, and customize elements without any coding knowledge. This makes it accessible for beginners while still offering enough flexibility for advanced users.
  2. Pre-Designed Templates: Leadpages offers a wide variety of professionally designed templates tailored for different industries and purposes. These templates are optimized for conversions and can be customized to fit your brand’s look and feel.
  3. Mobile Responsiveness: Every landing page created with Leadpages is automatically optimized for mobile devices. This ensures that your pages look great and perform well on smartphones and tablets, providing a consistent user experience across all devices.
  4. Customization Options: Users can customize almost every aspect of their landing pages, including fonts, colors, images, and layouts. The builder also supports custom HTML, CSS, and JavaScript for those who want to add advanced features or integrate third-party tools.
  5. Real-Time Editing and Preview: The real-time editing feature allows users to see their changes instantly, ensuring that the final product looks exactly as intended. The preview function also lets users check how their pages will appear on different devices before publishing.
  6. Conversion-Optimized Elements: Leadpages includes a variety of built-in elements designed to enhance conversions, such as countdown timers, opt-in forms, and call-to-action buttons. These elements can be easily added to any landing page and customized to match your marketing goals.

Templates and Design Options
Templates and Design Image

Leadpages excels in offering a diverse range of templates and design options, making it easy for users to create visually appealing and conversion-focused landing pages. Here are the key highlights:

  1. Extensive Template Library: Leadpages boasts an extensive library of over 200 professionally designed templates. These templates cater to various industries and use cases, including product launches, webinars, eBooks, and more. Each template is crafted with conversion optimization in mind.
  2. Customizable Designs: Every template in Leadpages is fully customizable. Users can easily change colors, fonts, images, and other design elements to match their brand identity. This flexibility ensures that your landing pages remain unique and aligned with your marketing strategy.
  3. Template Categories: The templates are organized into categories, making it easy to find the right design for your specific needs. Categories include lead generation, sales pages, thank you pages, and more, helping users quickly locate the most suitable template.
  4. Drag-and-Drop Customization: The drag-and-drop editor allows users to add, remove, and rearrange elements on the page effortlessly. This user-friendly interface makes it simple to create a polished and professional-looking landing page without any coding skills.
  5. Mobile-Optimized Templates: All templates are designed to be mobile-responsive, ensuring that your landing pages look great on any device. This is crucial for providing a seamless user experience and maximizing conversions from mobile traffic.
  6. Advanced Design Features: For users with more advanced design needs, Leadpages offers features like custom HTML, CSS, and JavaScript. This allows for deeper customization and integration of third-party tools, enhancing the functionality and aesthetic appeal of your landing pages.
  7. Conversion Tools Integration: Leadpages templates come with built-in conversion tools such as opt-in forms, countdown timers, and call-to-action buttons. These elements are strategically placed to drive user engagement and improve conversion rates.

A/B Testing

AB Testing Image

A/B testing is a crucial feature in Leadpages that allows users to optimize their landing pages by comparing different versions and identifying the best-performing design. Here are the key aspects of A/B testing in Leadpages:

  1. Easy Setup: Leadpages makes it simple to set up A/B tests. Users can create multiple variations of a landing page by duplicating the original page and making necessary changes. This process is straightforward and doesn’t require technical expertise.
  2. Test Different Elements: Users can test various elements on their landing pages, such as headlines, images, call-to-action buttons, and form fields. By comparing these variations, marketers can determine which elements have the most significant impact on conversions.
  3. Real-Time Results: Leadpages provides real-time reporting on the performance of each variation. Users can track metrics such as conversion rates, click-through rates, and other key performance indicators. This immediate feedback helps in making data-driven decisions quickly.
  4. Statistical Significance: The platform calculates the statistical significance of your tests, ensuring that the results are reliable. This feature helps users understand whether the observed differences in performance are due to actual changes or just random variations.
  5. Winner Selection: Once enough data is collected, Leadpages automatically determines the winning variation based on the predefined metrics. Users can then publish the best-performing version to maximize their conversion rates.
  6. Continuous Optimization: A/B testing is an ongoing process, and Leadpages supports continuous optimization. Users can regularly test new variations and refine their landing pages to achieve better results over time.
  7. Integration with Analytics Tools: Leadpages integrates with popular analytics tools like Google Analytics, allowing users to gain deeper insights into their test results and overall landing page performance.

Integration Capabilities

Integrations Image

Leadpages excels in integration capabilities, allowing users to seamlessly connect with various third-party tools and services to enhance their marketing efforts. Here are the key aspects of Leadpages' integration capabilities:

  1. Email Marketing Services: Leadpages integrates with a wide range of popular email marketing services such as Mailchimp, AWeber, GetResponse, and ConvertKit. This enables users to easily capture leads and automatically add them to their email lists for nurturing and follow-up.
  2. CRM Systems: Leadpages supports integration with leading CRM systems like Salesforce, HubSpot, and Zoho CRM. This allows for efficient lead management and ensures that all lead data is synchronized across platforms for better sales and marketing alignment.
  3. Webinar Platforms: For businesses that rely on webinars for lead generation, Leadpages integrates with webinar platforms like GoToWebinar, WebinarJam, and Zoom. This simplifies the process of promoting webinars and capturing registrations through optimized landing pages.
  4. Payment Processors: Leadpages can be connected to payment processors like Stripe and PayPal, enabling users to create high-converting sales pages and directly accept payments. This is particularly useful for businesses selling products, services, or online courses.
  5. Social Media Platforms: Integration with social media platforms such as Facebook, Twitter, and LinkedIn allows users to easily share their landing pages and track social media performance. This helps in driving more traffic and engagement from social channels.
  6. Analytics Tools: Leadpages integrates with Google Analytics, allowing users to track and analyze the performance of their landing pages in detail. This integration provides valuable insights into visitor behavior, conversion rates, and other key metrics.
  7. Marketing Automation: Leadpages works well with marketing automation platforms like Marketo, Infusionsoft, and ActiveCampaign. This enables users to automate their marketing workflows, segment leads, and deliver personalized content based on user behavior.
  8. Zapier Integration: For even more flexibility, Leadpages integrates with Zapier, which connects to over 2,000 apps. This allows users to create custom workflows and automate various tasks without any coding.

Additional Features

Pop-Ups and Alert Bars

Pop-Ups and Alert Bars Image

Leadpages offers powerful pop-up and alert bar features to capture leads and engage visitors. Here are the highlights:

  1. Pop-Up Builder: Similar to the landing page builder, the pop-up builder uses a drag-and-drop interface, making it easy to create and customize pop-ups to match your website’s style and branding.
  2. Trigger Options: Pop-ups can be triggered by various user actions, such as time spent on the page, scroll percentage, exit intent, or clicking a specific element. This flexibility allows for more targeted lead capture strategies.
  3. Alert Bars: These are attention-grabbing bars that appear at the top or bottom of the webpage. Alert bars are perfect for announcing promotions, driving traffic to specific pages, or encouraging email sign-ups.
  4. Mobile Optimization: Both pop-ups and alert bars are fully responsive, ensuring they look and perform well on all devices, including smartphones and tablets.
  5. Customization Options: Users can customize the appearance and behavior of their pop-ups and alert bars, including fonts, colors, images, and animations. This ensures that they align with the overall website design and branding.
  6. Conversion-Focused Elements: Pop-ups and alert bars can include various conversion-focused elements such as countdown timers, opt-in forms, and call-to-action buttons. These elements help drive user engagement and increase conversions.
  7. A/B Testing for Pop-Ups: Just like with landing pages, users can perform A/B testing on their pop-ups to determine which designs and triggers yield the highest conversion rates.
  8. Integration with Email Services and CRM: Leads captured through pop-ups and alert bars can be automatically synced with popular email marketing services and CRM systems, ensuring a seamless lead management process.

Lead Capture and Management

Lead Capture and Management Image

Leadpages offers comprehensive lead capture and management tools to help users streamline their marketing efforts and maximize conversions. Here are the key aspects of lead capture and management in Leadpages:

  1. Opt-In Forms: Leadpages provides various types of opt-in forms, including inline forms, pop-up forms, and 2-step opt-in forms. These forms can be easily integrated into landing pages, pop-ups, alert bars, and even blog posts.
  2. Form Customization: Users can fully customize their opt-in forms to match their branding and marketing goals. This includes changing form fields, adjusting colors and fonts, and adding custom images or backgrounds.
  3. Lead Magnets: Leadpages allows users to deliver lead magnets (e.g., eBooks, whitepapers, or discount codes) directly through their opt-in forms. This feature automates the delivery process, ensuring that leads receive their incentives immediately upon signing up.
  4. Thank You Pages: After capturing a lead, Leadpages enables users to create custom thank you pages. These pages can be used to confirm the lead capture, provide additional information, or encourage further engagement.
  5. Lead Notifications: Users can set up lead notifications to receive instant alerts whenever a new lead is captured. This ensures timely follow-up and improves the chances of converting leads into customers.
  6. Lead Management Dashboard: The Leadpages dashboard provides an overview of all captured leads, including their contact information and the source of their signup. This centralized view helps users manage and organize their leads efficiently.
  7. CRM Integration: Leadpages integrates with major CRM systems, allowing for automatic lead syncing and management. This ensures that all lead data is up-to-date and accessible across different platforms.
  8. Tagging and Segmentation: Users can tag and segment their leads based on various criteria, such as the source of the lead, behavior, or engagement level. This enables more targeted and personalized marketing campaigns.
  9. GDPR Compliance: Leadpages includes features to help users comply with GDPR regulations, such as customizable consent checkboxes and data privacy settings. This ensures that lead capture practices adhere to legal requirements.

Analytics and Reporting

Analytics and Reporting Images

Leadpages offers comprehensive analytics and reporting tools to help users monitor the performance of their landing pages and optimize their marketing strategies. Here are the key aspects of Leadpages' analytics and reporting features:

  1. Dashboard Overview: The Leadpages dashboard provides a clear and concise overview of key metrics, including total views, unique visitors, conversion rates, and leads generated. This snapshot helps users quickly assess the effectiveness of their landing pages.
  2. Detailed Analytics: Users can dive deeper into the performance of individual landing pages, pop-ups, and alert bars. Detailed analytics include metrics such as click-through rates, bounce rates, and average time on page, allowing for granular performance analysis.
  3. Conversion Tracking: Leadpages offers robust conversion tracking, enabling users to track how many visitors are converting into leads or customers. This feature is essential for measuring the success of marketing campaigns and identifying areas for improvement.
  4. A/B Testing Results: For users running A/B tests, Leadpages provides detailed reports on the performance of each variation. This includes data on conversion rates, statistical significance, and overall test outcomes, helping users make informed decisions on which variations to implement.
  5. Traffic Source Analysis: Leadpages tracks the sources of traffic to your landing pages, providing insights into which channels are driving the most visitors and conversions. This information is crucial for optimizing marketing spend and focusing efforts on the most effective channels.
  6. Real-Time Data: All analytics and reporting features in Leadpages provide real-time data, ensuring that users have the most up-to-date information at their fingertips. This allows for timely adjustments and optimizations to improve campaign performance.
  7. Integration with Google Analytics: Leadpages integrates seamlessly with Google Analytics, enabling users to gain deeper insights and leverage advanced analytics features. This integration provides a more comprehensive view of user behavior and overall website performance.
  8. Custom Reports: Users can create custom reports tailored to their specific needs, focusing on the metrics that matter most to their business. This customization helps in generating actionable insights and making data-driven decisions.
  9. Exportable Data: Leadpages allows users to export their analytics data for further analysis or reporting purposes. This feature is useful for sharing performance reports with team members or stakeholders.

User Experience

Leadpages is designed with user experience in mind, providing an intuitive and seamless platform for creating, managing, and optimizing landing pages. Here are the key aspects of Leadpages' user experience:

  1. User-Friendly Interface: Leadpages features a clean, intuitive interface that makes it easy for users of all skill levels to navigate and use. The drag-and-drop builder is straightforward, allowing users to create and customize landing pages without any coding knowledge.
  2. Onboarding and Tutorials: Leadpages offers comprehensive onboarding and tutorial resources to help new users get started quickly. This includes step-by-step guides, video tutorials, and a detailed knowledge base that covers all aspects of the platform.
  3. Template Selection: The extensive library of templates is organized into categories, making it easy for users to find and select the right template for their needs. Each template is fully customizable, ensuring that users can create unique and branded landing pages.
  4. Customization Flexibility: The drag-and-drop editor allows for extensive customization of landing pages. Users can easily add, remove, and rearrange elements, and adjust colors, fonts, and images to match their brand identity.
  5. Mobile Optimization: All landing pages created with Leadpages are automatically optimized for mobile devices. This ensures a consistent and high-quality user experience across desktops, tablets, and smartphones.
  6. Performance and Speed: Leadpages is built for performance, ensuring that landing pages load quickly and efficiently. Fast-loading pages are crucial for providing a positive user experience and improving conversion rates.
  7. Real-Time Editing and Preview: Users can see their changes in real-time, which helps in creating the perfect landing page. The preview function allows users to check how their pages will look on different devices before publishing.
  8. Seamless Integrations: Leadpages integrates smoothly with a wide range of third-party tools and services, enhancing the overall user experience. These integrations allow for efficient workflow management and improved functionality.
  9. Customer Support: Leadpages offers excellent customer support through various channels, including live chat, email, and a comprehensive help center. The support team is responsive and knowledgeable, helping users resolve any issues quickly.
  10. Community and Resources: Leadpages has a vibrant community of users who share tips, best practices, and support. Additionally, Leadpages regularly updates its blog and resource center with valuable content to help users get the most out of the platform.

Pricing and Plans

Pricing Image

Leadpages offers a variety of pricing plans designed to accommodate different business needs and budgets. Here’s a detailed look at the available plans:

  1. Standard Plan:
    • Cost: $37 per month (billed annually) or $49 per month (billed monthly).
    • Features: This plan includes the essential features needed to create and publish landing pages. It offers access to the drag-and-drop builder, unlimited landing pages, pop-ups, and alert bars, free custom domain, and hosting. Integration with email marketing services and analytics tools is also included. However, A/B testing and advanced integrations are not available in this plan.
  2. Pro Plan:
    • Cost: $74 per month (billed annually) or $99 per month (billed monthly).
    • Features: The Pro Plan includes all the features of the Standard Plan, plus additional capabilities like A/B testing, email trigger links, 10 opt-in text campaigns, and online sales and payments. It also offers priority phone support and advanced integrations with CRM systems and webinar platforms.
  3. Advanced Plan:
    • Cost: $321 per month (billed annually) or $399 per month (billed monthly).
    • Features: The Advanced Plan is designed for larger businesses and marketing teams. It includes all the features of the Pro Plan, plus 50 extra opt-in text campaigns, 5 sub-accounts, advanced integrations, and access to the Leadpages Hub for team collaboration. Users on this plan also receive priority phone and email support and a 1-on-1 quick start call.
  4. 14-Day Free Trial: Leadpages offers a 14-day free trial for new users, allowing them to explore the platform and its features before committing to a paid plan. This trial period provides full access to the Pro Plan features.
  5. Annual Billing Discounts: Users who opt for annual billing receive a significant discount compared to the monthly billing option. This can result in substantial savings over time.
  6. Money-Back Guarantee: Leadpages offers a 30-day money-back guarantee. If users are not satisfied with the platform, they can cancel their subscription within 30 days for a full refund.

Customer Support

Customer Support Image

Leadpages is known for providing reliable and responsive customer support, ensuring that users can get assistance whenever they encounter issues or have questions. Here are the key aspects of Leadpages' customer support:

  1. Multiple Support Channels: Leadpages offers support through various channels, including live chat, email, and phone support (available in the Pro and Advanced plans). This ensures that users can choose the most convenient method to get help.
  2. Priority Support: Users on the Pro and Advanced plans receive priority support, which includes faster response times and dedicated support representatives. This is particularly beneficial for businesses that rely heavily on their landing pages for lead generation and conversions.
  3. Comprehensive Help Center: The Leadpages Help Center is a valuable resource, providing a wide range of articles, tutorials, and guides on how to use the platform. It covers everything from basic setup to advanced features, helping users find answers to their questions quickly.
  4. Onboarding and Training: Leadpages offers onboarding resources and training sessions to help new users get started. This includes webinars, video tutorials, and a detailed knowledge base that covers all aspects of the platform.
  5. Community Support: Leadpages has a vibrant community of users who share tips, best practices, and support through forums and social media groups. This peer-to-peer support can be incredibly helpful for users looking for advice and inspiration.
  6. One-on-One Quick Start Call: For Advanced plan users, Leadpages offers a one-on-one quick start call with a Leadpages expert. This personalized session helps users set up their accounts, create their first landing pages, and integrate with other tools.

Pros and Cons


  1. User-Friendly Interface: The intuitive drag-and-drop builder makes it easy for users of all skill levels to create and customize landing pages without any coding knowledge.
  2. Extensive Template Library: With over 200 professionally designed templates, users can quickly find and customize landing pages for various industries and purposes.
  3. Mobile Optimization: All landing pages are automatically optimized for mobile devices, ensuring a seamless user experience across all platforms.
  4. A/B Testing: The built-in A/B testing feature allows users to test different versions of their landing pages and identify the best-performing design for higher conversions.
  5. Robust Integration Capabilities: Leadpages integrates with a wide range of third-party tools and services, including email marketing services, CRM systems, webinar platforms, and more.
  6. Comprehensive Analytics and Reporting: Users can track and analyze the performance of their landing pages in real-time, making data-driven decisions to optimize their marketing efforts.
  7. Lead Capture and Management: The platform offers powerful lead capture tools, including opt-in forms, pop-ups, and alert bars, along with lead management features like tagging and segmentation.
  8. Reliable Customer Support: Multiple support channels, priority support for higher-tier plans, and extensive onboarding resources ensure that users can get help when needed.


  1. Pricing: Leadpages can be relatively expensive, especially for small businesses or solopreneurs. The advanced features are only available on the higher-tier plans, which may not be affordable for everyone.
  2. Limited Customization: While the drag-and-drop builder is user-friendly, some users may find the customization options somewhat limited compared to other landing page builders that offer more advanced design capabilities.
  3. No Free Plan: Unlike some competitors, Leadpages does not offer a free plan. Users can only access the platform through a paid subscription or a limited 14-day free trial.
  4. Learning Curve: Although the platform is designed to be user-friendly, some users may still experience a learning curve, particularly when integrating with other tools or using advanced features like A/B testing.

Conclusion and Rating

Leadpages is a robust and user-friendly landing page builder that offers a comprehensive set of features designed to help businesses capture leads and drive conversions. With its intuitive drag-and-drop builder, extensive template library, and powerful integration capabilities, Leadpages stands out as a top choice for marketers looking to create effective landing pages quickly and efficiently. However, the pricing and limited customization options may be a drawback for some users.

Rating (out of 5)

  1. Ease of Use: 4.5
    • Leadpages excels in user-friendliness, thanks to its intuitive interface and drag-and-drop functionality. While there may be a slight learning curve for beginners, the extensive onboarding resources help mitigate this.
  2. Features and Functionality: 4.0
    • The platform offers a wide range of features, including A/B testing, lead capture tools, and comprehensive analytics. However, advanced customization options are somewhat limited compared to other platforms.
  3. Templates and Design Options: 4.5
    • With over 200 professionally designed templates, users have plenty of options to choose from. The templates are optimized for conversions and fully customizable to match branding needs.
  4. Integration Capabilities: 5.0
    • Leadpages integrates seamlessly with numerous third-party tools, including email marketing services, CRM systems, and webinar platforms, providing flexibility and enhanced functionality.
  5. Customer Support: 4.5
    • The platform offers reliable customer support through various channels, including priority support for higher-tier plans and extensive onboarding resources. The community support and training sessions add significant value.
  6. Pricing: 3.5
    • While Leadpages offers a range of plans, the pricing can be relatively high, especially for small businesses or solopreneurs. The lack of a free plan may be a deterrent for some users.
  7. Overall Rating: 4.3
    • Leadpages is a powerful tool for creating and optimizing landing pages, offering a great balance of features, ease of use, and integration capabilities. Despite the higher price point, it remains a top choice for businesses looking to enhance their lead generation and conversion efforts.

Alternatives to Leadpages

  1. Unbounce:
    • Strengths: Advanced customization options, robust A/B testing, dynamic text replacement.
    • Weaknesses: Higher pricing compared to Leadpages, steeper learning curve.
  2. Instapage:
    • Strengths: User-friendly interface, extensive template library, advanced analytics, and heatmaps.
    • Weaknesses: More expensive plans, limited integrations with some third-party tools.
  3. ClickFunnels:
    • Strengths: Comprehensive funnel-building capabilities, extensive marketing automation features.
    • Weaknesses: Higher cost, complex interface for beginners, more focused on sales funnels than just landing pages.
  4. GetResponse:
    • Strengths: Integrated email marketing and automation, good value for the price, user-friendly.
    • Weaknesses: Limited landing page customization options, fewer templates compared to Leadpages.
  5. Mailchimp:
    • Strengths: Free plan available, integrated email marketing, user-friendly.
    • Weaknesses: Basic landing page features, limited customization and advanced features.

Each alternative offers unique strengths and may be more suitable depending on specific business needs and budget constraints. By considering these alternatives, users can find the best fit for their landing page and lead generation requirements.

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