Ahrefs Review


Ahrefs is a comprehensive SEO toolset widely regarded for its robust features and extensive data. Founded in 2010 by Dmitry Gerasimenko, Ahrefs has grown to become one of the leading SEO platforms, trusted by digital marketers, SEO professionals, and content creators worldwide. The platform is designed to help users optimize their websites, track their search engine rankings, conduct in-depth keyword research, analyze competitors, and monitor backlinks.

One of the key strengths of Ahrefs is its massive database, which is updated regularly to provide the most accurate and up-to-date information. This makes it an invaluable resource for anyone looking to improve their website's visibility and performance in search engine results. Additionally, Ahrefs offers a user-friendly interface that makes navigating its powerful features straightforward, even for beginners.

In this review, we'll delve into the various features of Ahrefs, highlighting its capabilities in keyword research, backlink analysis, competitor analysis, rank tracking, site auditing, content exploration, and more. We'll also discuss its pricing, user experience, customer support, and weigh the pros and cons to give you a comprehensive understanding of what Ahrefs has to offer.

Keyword Research

Ahrefs excels in keyword research, offering a robust Keyword Explorer tool that provides comprehensive data and insights. This tool is designed to help users discover high-potential keywords, understand search intent, and analyze the competitive landscape for each keyword. Here’s a closer look at what Ahrefs’ keyword research features entail:

Keyword Explorer

The Keyword Explorer is the cornerstone of Ahrefs’ keyword research capabilities. It allows users to enter a seed keyword and generate thousands of relevant keyword ideas. The tool provides a wealth of data for each keyword, including:

  • Search Volume: The average number of monthly searches for a keyword.
  • Keyword Difficulty (KD): An estimate of how hard it is to rank for a keyword based on the current top-ranking pages.
  • Clicks: The average number of clicks on search results for the keyword.
  • Parent Topic: A broader topic that encompasses the keyword, helping users target higher-level topics.
  • Traffic Potential: An estimate of the potential organic traffic for ranking well for the keyword.

Keyword Ideas

Ahrefs generates keyword ideas based on various criteria:

  • Phrase Match: Keywords that include the seed keyword in the exact order.
  • Having Same Terms: Keywords that contain all the terms of the seed keyword but in any order.
  • Questions: Keywords phrased as questions, which are useful for targeting searchers looking for specific information.
  • Newly Discovered: Recently added keywords to Ahrefs’ database.
  • Search Suggestions: Keywords suggested by search engines like Google.

Advanced Metrics

Ahrefs goes beyond basic keyword data by providing advanced metrics:

  • Return Rate (RR): Indicates how often people search for that keyword again.
  • SERP Features: Shows the presence of SERP features like featured snippets, local packs, and top stories for the keyword.
  • Top Pages: Displays the top-ranking pages for the keyword, including their traffic and backlinks.

Content Gap Analysis

This feature allows users to compare their website with competitors to identify keyword opportunities they are missing. By analyzing the keywords competitors rank for, users can uncover gaps in their content strategy and target new keywords to improve their rankings.

Keyword Lists

Ahrefs enables users to create and manage keyword lists, making it easier to organize and prioritize keyword research efforts. Users can add keywords to lists directly from the Keyword Explorer and analyze them collectively.

Backlink Analysis

Backlink analysis is one of Ahrefs' most powerful features, offering detailed insights into the backlink profile of any website. This feature helps users understand their own backlink profile, analyze competitors, and identify opportunities for link building. Here’s a deep dive into Ahrefs’ backlink analysis capabilities:

Site Explorer

The Site Explorer tool allows users to analyze any website’s backlink profile. By entering a domain or URL, users can access a comprehensive overview of backlinks, including:

  • Referring Domains: The number of unique domains linking to the website.
  • Backlinks: The total number of backlinks pointing to the website.
  • New and Lost Backlinks: Tracks backlinks gained and lost over time.
  • Anchor Text: The text used in the backlinks, helping users understand how other sites link to them.
  • Top Linked Pages: The pages on the website with the most backlinks.

Backlink Index

Ahrefs boasts one of the largest and most up-to-date backlink indexes in the industry. This ensures users have access to the most current data for accurate backlink analysis.

Referring Domains

Understanding the domains that link to a website is crucial for assessing backlink quality and diversity. Ahrefs provides detailed information about referring domains, including:

  • Domain Rating (DR): A metric that measures the overall strength of a website’s backlink profile.
  • Referring Pages: The number of pages on the referring domain that link to the website.
  • First Seen/Last Seen: Dates when Ahrefs first and last detected the backlinks.

Broken Backlinks

Identifying broken backlinks is essential for maintaining a healthy backlink profile. Ahrefs helps users find broken backlinks to their site, allowing them to fix or reclaim these valuable links.

Competitor Backlink Analysis

Ahrefs enables users to analyze the backlink profiles of competitors. This feature provides insights into the sources of competitors’ backlinks, helping users identify potential link-building opportunities and understand the competitive landscape. Key aspects include:

  • Top Referring Domains: The most authoritative domains linking to competitors.
  • Content Backlinks: Analysis of the specific content that attracts the most backlinks for competitors.
  • Link Intersect: A unique feature that shows which websites are linking to competitors but not to the user’s site, highlighting potential link-building targets.

Backlink Growth and Decline

Tracking the growth and decline of backlinks over time helps users understand trends and the effectiveness of their link-building efforts. Ahrefs provides visual graphs and data on backlink growth, making it easy to monitor progress and identify any sudden changes.

Anchor Text Analysis

Anchor text analysis is crucial for understanding how other sites are linking to a website. Ahrefs provides detailed data on anchor texts used in backlinks, helping users ensure they have a natural and diverse backlink profile.

Competitor Analysis

Ahrefs provides a robust set of tools for competitor analysis, allowing users to gain valuable insights into their competitors' SEO strategies, strengths, and weaknesses. This information can be leveraged to improve one’s own SEO efforts and gain a competitive edge. Here’s a detailed look at Ahrefs’ competitor analysis features:

Site Explorer

The Site Explorer tool is the gateway to competitor analysis in Ahrefs. By entering a competitor’s domain, users can access a wealth of information, including:

  • Organic Search Traffic: Insights into the amount of traffic a competitor’s site receives from organic search.
  • Top Organic Keywords: The keywords driving the most traffic to the competitor’s site.
  • Top Pages: The pages on the competitor’s site that generate the most traffic.
  • Backlink Profile: Detailed analysis of the competitor’s backlinks, including referring domains and anchor text.

Content Gap Analysis

Content Gap Analysis is a powerful feature that identifies keywords and content opportunities that competitors rank for, but the user’s site does not. By comparing up to ten competitors, users can uncover content gaps and prioritize new content creation to capture untapped traffic. This feature includes:

  • Missing Keywords: Keywords that competitors rank for but are missing from the user’s site.
  • Weak Content Areas: Topics and areas where competitors have a stronger presence.

Competing Domains

Ahrefs’ Competing Domains report shows the domains that compete with the user’s site in organic search. This report includes:

  • Shared Keywords: Keywords that both the user’s site and the competitor’s site rank for.
  • Keyword Overlap: The extent to which the user’s site and the competitor’s site target the same keywords.
  • Traffic Share: The proportion of search traffic each site receives for the shared keywords.

Top Pages

The Top Pages report provides a detailed view of a competitor’s highest-performing pages in terms of traffic and backlinks. Users can analyze these pages to understand what makes them successful and identify opportunities to create similar or better content. This report includes:

  • Traffic Estimates: Estimated organic traffic for each top page.
  • Top Keywords: The primary keywords driving traffic to each top page.
  • Backlink Data: The number of backlinks pointing to each top page.

Organic Keywords

The Organic Keywords report displays all the keywords a competitor’s site ranks for in organic search. This report provides detailed information, including:

  • Keyword Rankings: The position of the competitor’s site for each keyword.
  • Search Volume: The monthly search volume for each keyword.
  • Traffic Potential: The potential traffic a keyword can drive to the competitor’s site.
  • Keyword Difficulty: An estimate of how challenging it is to rank for each keyword.

Link Intersect

The Link Intersect tool helps users find websites that link to competitors but not to their own site. This feature is invaluable for identifying potential backlink opportunities. Users can:

  • Identify Common Backlink Sources: See which sites link to multiple competitors.
  • Target New Backlink Opportunities: Reach out to sites that link to competitors but not to the user’s site.

Domain Comparison

The Domain Comparison tool allows users to compare up to five domains side by side. This feature provides a quick overview of key SEO metrics for each domain, including:

  • Domain Rating (DR): A measure of the overall strength of the domain’s backlink profile.
  • Backlink Count: The total number of backlinks for each domain.
  • Referring Domains: The number of unique domains linking to each site.
  • Organic Keywords: The total number of keywords each domain ranks for.
  • Traffic Estimates: Estimated monthly organic traffic for each domain.

Rank Tracking

Ahrefs' Rank Tracker is an essential tool for monitoring a website’s performance in search engine results pages (SERPs). This feature helps users track keyword rankings over time, analyze competitors' positions, and gain insights into the effectiveness of their SEO strategies. Here’s a detailed look at Ahrefs’ rank tracking capabilities:

Adding and Organizing Keywords

Ahrefs allows users to add keywords to their rank tracking projects, making it easy to monitor the performance of specific keywords. Users can organize keywords into different groups or tags for better management and analysis.

Tracking Performance

The Rank Tracker provides comprehensive data on keyword performance, including:

  • Current Rank: The current position of the user’s site for each tracked keyword in SERPs.
  • SERP Features: Information on whether the keyword triggers any special SERP features (e.g., featured snippets, local packs).
  • Position Changes: Historical data showing how keyword rankings have changed over time.
  • Visibility Score: A metric that quantifies how visible a site is in the search results for tracked keywords.

Competitor Comparison

Ahrefs’ Rank Tracker allows users to add competitors to their projects, enabling side-by-side comparison of keyword rankings. This feature includes:

  • Competitor Rankings: The positions of competitors’ sites for tracked keywords.
  • Ranking Distribution: A breakdown of how many keywords competitors rank for in the top 3, top 10, and top 100 positions.
  • Visibility Comparison: A comparative visibility score to gauge how well the user’s site performs against competitors.

Mobile and Desktop Rankings

Understanding how a site performs on different devices is crucial for a comprehensive SEO strategy. Ahrefs’ Rank Tracker provides separate data for mobile and desktop rankings, allowing users to tailor their optimization efforts accordingly.

Local SEO

For businesses targeting specific geographic regions, Ahrefs offers local rank tracking. Users can monitor keyword performance in various locations, helping them understand how their site ranks in different markets.

Scheduled Reports and Alerts

To keep users informed of their ranking performance, Ahrefs offers scheduled reports and alerts. Users can:

  • Set Up Regular Reports: Receive automated reports on keyword rankings at specified intervals (e.g., daily, weekly, monthly).
  • Custom Alerts: Get notifications when significant changes occur in keyword rankings or when new competitors enter the SERPs.

Historical Data Analysis

Ahrefs retains historical ranking data, allowing users to analyze long-term trends and the impact of their SEO efforts. This feature helps users identify patterns and adjust their strategies based on historical performance.

Keyword Metrics and Insights

For each tracked keyword, Ahrefs provides a range of metrics and insights, including:

  • Search Volume: The average monthly search volume for the keyword.
  • Keyword Difficulty: An estimate of how challenging it is to rank for the keyword.
  • Traffic Potential: The potential traffic a keyword can drive if ranked well.

Site Audit

Ahrefs’ Site Audit tool is a comprehensive feature designed to help users identify and fix technical SEO issues on their websites. By crawling a website and analyzing various aspects of its structure and performance, the Site Audit tool provides actionable insights to improve overall site health and search engine visibility. Here’s an in-depth look at Ahrefs’ Site Audit capabilities:

Crawling and Analysis

The Site Audit tool performs an in-depth crawl of the website, similar to how search engine bots would. This crawl analyzes various technical aspects, including:

  • HTML Tags: Issues with title tags, meta descriptions, header tags, and other HTML elements.
  • Content Quality: Duplicate content, thin content, and content length issues.
  • Indexability: Problems with pages being indexed by search engines, including noindex tags and robots.txt directives.
  • Link Issues: Broken links, redirects, and internal link structure.

Health Score

Ahrefs assigns a Health Score to the website based on the number and severity of issues found during the audit. This score gives users a quick overview of the site’s technical health and helps prioritize fixes.

Detailed Reports

The Site Audit tool generates detailed reports on various aspects of the website’s technical SEO. These reports include:

  • Overview Report: A summary of the audit findings, including the Health Score, the number of issues, and categories of problems.
  • Error Report: A list of critical issues that need immediate attention.
  • Warning Report: Issues that are less severe but still need to be addressed.
  • Notice Report: Minor issues and recommendations for best practices.

Issue Categories

Issues found during the audit are categorized to help users easily identify and prioritize fixes. Categories include:

  • Performance: Page speed and load time issues.
  • HTML Tags: Problems with title tags, meta descriptions, header tags, and other HTML elements.
  • Social Tags: Issues with Open Graph and Twitter Card tags for social media sharing.
  • Content Quality: Duplicate content, thin content, and content length issues.
  • Localization: Hreflang and other international SEO issues.
  • Incoming Links: Problems with internal and external links.
  • Outgoing Links: Issues with links pointing to external sites.
  • Resources: Problems with JavaScript, CSS, and other resources.
  • Images: Issues with image alt text, file size, and format.
  • Indexability: Problems with pages being indexed by search engines, including noindex tags and robots.txt directives.
  • Security: HTTPS implementation and other security-related issues.

Recommendations and Fixes

For each issue identified, Ahrefs provides detailed recommendations on how to fix it. This includes:

  • Step-by-Step Instructions: Clear guidance on resolving the issue.
  • Priority Levels: Indications of which issues should be addressed first based on their severity and impact on SEO.
  • Resources and Links: Links to relevant resources and documentation for further reading.

Scheduling and Monitoring

Users can schedule regular audits to monitor their website’s technical health over time. This helps in:

  • Tracking Progress: Monitoring improvements and the impact of fixes on the site’s Health Score.
  • Identifying New Issues: Catching new technical issues as they arise.
  • Automated Reports: Receiving regular audit reports via email.


The Site Audit tool allows users to customize their audits to focus on specific areas of their site. This includes:

  • Crawl Settings: Customizing the depth and scope of the crawl, including subdomains, specific URL patterns, and more.
  • Exclusions: Excluding certain pages or sections from the audit.
  • Rules and Filters: Setting up custom rules and filters to tailor the audit to specific needs.

Content Explorer

Ahrefs’ Content Explorer is a powerful feature that helps users find popular content in any niche. This tool is designed to uncover high-performing content based on various metrics, making it easier to analyze trends, identify content opportunities, and craft engaging content strategies. Here’s an in-depth look at Ahrefs’ Content Explorer capabilities:

Discovering Popular Content

The Content Explorer allows users to search for content using keywords, topics, or domains. This search reveals a wealth of information about the most popular content, including:

  • Title and URL: The headline and URL of the content.
  • Author: The creator of the content.
  • Publication Date: When the content was published or last updated.
  • Domain Rating (DR): The overall strength of the website’s backlink profile.
  • Social Shares: The number of shares on social media platforms like Facebook, Twitter, and Pinterest.
  • Organic Traffic: An estimate of the monthly organic traffic the content receives.
  • Referring Domains: The number of unique domains linking to the content.

Filtering and Sorting

Users can refine their searches using a variety of filters and sorting options to find the most relevant content. These options include:

  • Publication Date Range: Filter content based on specific time frames.
  • Language: Search for content in different languages.
  • Shares and Links: Set minimum and maximum thresholds for social shares and referring domains.
  • Organic Traffic: Filter content by the amount of organic traffic.
  • Domain Rating: Set thresholds for the domain rating of the sites hosting the content.

Analyzing Content Performance

Ahrefs’ Content Explorer provides detailed performance metrics for each piece of content, helping users understand why certain content performs well. Key metrics include:

  • Backlinks: A list of backlinks pointing to the content, including referring domains and anchor text.
  • Social Shares: Breakdown of shares across different social media platforms.
  • Traffic Value: The estimated value of the organic traffic the content receives based on keyword rankings.
  • Top Keywords: The primary keywords driving organic traffic to the content.

Content Gaps and Opportunities

By analyzing popular content, users can identify gaps and opportunities in their own content strategies. The Content Explorer helps users understand:

  • Trending Topics: Popular topics and trends within their niche.
  • Content Types: The types of content (e.g., articles, videos, infographics) that resonate most with the audience.
  • Engagement Metrics: How different types of content perform in terms of engagement, backlinks, and social shares.

Content Research

Content Explorer is an invaluable tool for content research. Users can:

  • Find Influencers: Identify key influencers and authors who create popular content in their niche.
  • Understand Competitors: Analyze competitors’ top-performing content to gain insights into their content strategies.
  • Generate Ideas: Discover new content ideas by exploring what’s popular and trending.

Custom Alerts

Users can set up custom alerts to stay informed about new content and trends in their niche. These alerts help users:

  • Monitor Competitors: Keep track of new content published by competitors.
  • Stay Updated on Trends: Receive notifications about trending topics and high-performing content.
  • Track Mentions: Monitor mentions of specific keywords or brands in new content.

Exporting Data

For further analysis and reporting, Ahrefs allows users to export data from the Content Explorer. This includes exporting lists of popular content, backlink data, and performance metrics.

Alerts and Notifications

Ahrefs' Alerts and Notifications feature is designed to keep users informed about important changes and updates related to their SEO efforts. By setting up custom alerts, users can stay on top of their backlink profiles, keyword rankings, and mentions of their brand or competitors. Here’s a detailed look at Ahrefs’ Alerts and Notifications capabilities:

Types of Alerts

Ahrefs offers several types of alerts to help users monitor various aspects of their SEO:

  • Backlink Alerts: Notifications about new and lost backlinks for a specified domain or URL.
  • Keyword Alerts: Updates on changes in keyword rankings for tracked keywords.
  • Mentions Alerts: Alerts for mentions of specified keywords or brand names across the web.
  • Domain Alerts: Notifications about new referring domains linking to a site.

Setting Up Alerts

Setting up alerts in Ahrefs is straightforward. Users can customize their alerts based on their specific needs. Key customization options include:

  • Frequency: Choose how often to receive alerts (e.g., daily, weekly, monthly).
  • Scope: Specify the domain, URL, or keywords to monitor.
  • Filters: Apply filters to refine the alerts, such as excluding certain domains or focusing on specific types of backlinks.

Backlink Alerts

Backlink Alerts keep users informed about changes in their backlink profile. This includes:

  • New Backlinks: Notifications when new backlinks are acquired, helping users understand which content is attracting links.
  • Lost Backlinks: Alerts when backlinks are lost, allowing users to take action to recover important links.
  • Anchor Text: Information about the anchor text used in new backlinks.

Keyword Alerts

Keyword Alerts help users stay updated on the performance of their tracked keywords. These alerts provide:

  • Ranking Changes: Notifications about significant changes in keyword rankings.
  • New Keywords: Alerts when new keywords are discovered that the site is starting to rank for.
  • Competitor Rankings: Updates on how competitors are performing for the same keywords.

Mentions Alerts

Mentions Alerts notify users whenever specified keywords or brand names are mentioned online. This is particularly useful for:

  • Brand Monitoring: Keeping track of brand mentions across the web.
  • Reputation Management: Identifying and addressing negative mentions or reviews promptly.
  • Competitor Mentions: Monitoring mentions of competitors to understand their publicity and engagement.

Domain Alerts

Domain Alerts inform users about new referring domains linking to their site. This helps in:

  • Link Building: Identifying new linking opportunities and relationships.
  • Competitive Analysis: Understanding which domains are linking to competitors but not to the user’s site.

Managing Alerts

Ahrefs provides a user-friendly interface for managing alerts. Users can:

  • View Alert History: Access historical data and previous alerts for reference.
  • Edit and Customize: Modify existing alerts or set up new ones based on changing needs.
  • Email Notifications: Receive alerts directly in their email inbox, ensuring they stay informed even when not logged into Ahrefs.

Benefits of Alerts

The Alerts and Notifications feature offers several benefits:

  • Proactive SEO Management: Allows users to respond quickly to changes in their SEO landscape.
  • Time-Saving: Eliminates the need for manual monitoring by automating updates.
  • Improved Decision-Making: Provides timely information to make informed decisions about SEO strategies.

User Interface and Experience

Ahrefs is well-regarded for its user-friendly interface and seamless user experience. The platform is designed to be intuitive and accessible, even for users who are new to SEO tools. Here’s an in-depth look at the user interface and overall experience of using Ahrefs:


The Ahrefs dashboard provides a comprehensive overview of key metrics and recent activity. Users can quickly access information about:

  • Project Overview: A snapshot of the user’s websites, including site health, keyword rankings, and backlink data.
  • Recent Alerts: Notifications about new backlinks, keyword ranking changes, and mentions.
  • Saved Reports: Easy access to previously saved reports and data exports.


Ahrefs features a clean and organized navigation menu, making it easy to switch between different tools and reports. The main sections include:

  • Site Explorer: Access to detailed analysis of any domain or URL.
  • Keywords Explorer: Tools for in-depth keyword research and analysis.
  • Content Explorer: Discover popular content and content gaps.
  • Rank Tracker: Monitor keyword rankings over time.
  • Site Audit: Perform comprehensive technical SEO audits.
  • Alerts: Set up and manage alerts for backlinks, keywords, and mentions.

Data Presentation

Ahrefs excels in presenting data in a clear and visually appealing manner. Key features include:

  • Charts and Graphs: Visual representations of data, such as backlink growth, keyword ranking trends, and site health scores.
  • Tables: Detailed tables with sortable columns for easy comparison and analysis.
  • Filters and Segments: Options to filter and segment data to focus on specific metrics or time periods.


Users can customize their Ahrefs experience to better suit their needs. Customization options include:

  • Dashboard Widgets: Add, remove, or rearrange widgets on the dashboard to highlight the most important metrics.
  • Saved Filters: Create and save custom filters for repeated use in various reports and tools.
  • Personalized Alerts: Set up tailored alerts to stay informed about the most relevant updates and changes.

User-Friendly Features

Ahrefs includes several features designed to enhance user experience:

  • Tooltips and Help Guides: In-app tooltips and guides provide explanations and tips for using different features and interpreting data.
  • Search Functionality: A robust search feature allows users to quickly find specific data or navigate to different tools within the platform.
  • Integration with Other Tools: Ahrefs integrates with other tools and platforms, such as Google Analytics and Google Search Console, for a more comprehensive SEO analysis.

Learning Resources

Ahrefs offers a wealth of learning resources to help users get the most out of the platform:

  • Blog and Tutorials: Regularly updated blog posts and tutorials covering a wide range of SEO topics and Ahrefs features.
  • Help Center: A comprehensive help center with articles, FAQs, and guides.
  • Webinars and Videos: Educational webinars and video tutorials that provide in-depth training on using Ahrefs effectively.
  • Community and Support: Access to a community of users and experts for advice, tips, and best practices.

Mobile Experience

Ahrefs offers a mobile app that allows users to access key features and data on the go. The mobile app includes:

  • Dashboard Access: View project overviews and key metrics from the mobile dashboard.
  • Alerts and Notifications: Receive real-time alerts and notifications directly on mobile devices.
  • Keyword and Backlink Data: Access keyword research and backlink analysis tools from the mobile app.


Ahrefs offers a range of pricing plans designed to meet the needs of various users, from individual SEO enthusiasts to large enterprises. Each plan provides access to Ahrefs’ powerful suite of tools, with different limits on usage and features. Here’s a detailed look at Ahrefs’ pricing structure and what each plan includes:

Pricing Plans

Ahrefs offers four main pricing plans:

  1. Lite Plan
    • Price: $99 per month
    • Features:
      • 1 user
      • 5 projects
      • 500 tracked keywords
      • 10,000 crawl credits per month
      • Limited access to historical data
      • Basic access to Site Explorer and Keywords Explorer
      • Standard reports and alerts
  2. Standard Plan
    • Price: $199 per month
    • Features:
      • 1 user
      • 10 projects
      • 1,500 tracked keywords
      • 500,000 crawl credits per month
      • Full access to historical data
      • Comprehensive access to Site Explorer and Keywords Explorer
      • Enhanced reports and alerts
      • Content Explorer and Rank Tracker included
  3. Advanced Plan
    • Price: $399 per month
    • Features:
      • 3 users
      • 25 projects
      • 5,000 tracked keywords
      • 1.25 million crawl credits per month
      • Customizable reports and alerts
      • Advanced features for Site Explorer, Keywords Explorer, and Content Explorer
      • API access for data integration
  4. Enterprise Plan
    • Price: $999 per month
    • Features:
      • 5+ users
      • 100 projects
      • 10,000 tracked keywords
      • 2.5 million crawl credits per month
      • Tailored solutions and dedicated account management
      • Full access to all tools and features
      • Priority customer support and API access

Additional Costs and Discounts

  • Additional Users: Users can add more seats to their plan for an extra cost, depending on the plan and number of users.
  • Annual Billing: Ahrefs offers a discount for annual billing, allowing users to save two months' worth of subscription fees when paying yearly instead of monthly.
  • Trial Period: While Ahrefs does not offer a free trial, it occasionally provides a 7-day trial for $7, allowing users to explore the platform’s features before committing to a full subscription.

Value for Money

Ahrefs’ pricing reflects the extensive capabilities and large data sets it offers. The platform is often regarded as a premium tool in the SEO industry due to its comprehensive features and reliable data. Here’s a breakdown of the value provided at each pricing tier:

  • Lite Plan: Ideal for freelancers, bloggers, and small businesses who need essential SEO tools and can work within the usage limits.
  • Standard Plan: Suitable for growing businesses and in-house marketing teams requiring more projects, tracked keywords, and detailed data analysis.
  • Advanced Plan: Designed for larger businesses and agencies that need advanced features, more significant usage limits, and API access.
  • Enterprise Plan: Best for large enterprises and agencies with extensive SEO needs, requiring the highest usage limits, tailored solutions, and dedicated support.

Comparison with Competitors

Compared to other SEO tools in the market, Ahrefs’ pricing is competitive given the breadth and depth of its features. While some alternatives might offer lower-priced plans, they often do not match Ahrefs in terms of data accuracy, update frequency, and comprehensive toolset.

Customer Support

Ahrefs offers a range of customer support options to assist users with any issues they may encounter while using the platform. The customer support team is known for being responsive and helpful, ensuring that users can maximize the benefits of Ahrefs’ tools. Here’s an in-depth look at the customer support options provided by Ahrefs:

Support Channels

Ahrefs provides several support channels to cater to the diverse needs of its users:

  1. Email Support
    • Users can contact Ahrefs’ support team via email for assistance with technical issues, billing inquiries, and general questions.
    • Response times are typically quick, with most queries addressed within 24 hours.
  2. Live Chat
    • Live chat support is available directly on the Ahrefs website.
    • This channel is useful for immediate assistance with pressing issues or quick questions about using the platform.
    • The live chat feature is accessible during business hours.
  3. Help Center
    • Ahrefs has a comprehensive Help Center with a wide range of articles, tutorials, and FAQs.
    • The Help Center covers topics such as getting started, using specific tools, troubleshooting common issues, and best practices for SEO.
  4. Webinars and Video Tutorials
    • Ahrefs regularly hosts webinars and publishes video tutorials to educate users on various aspects of SEO and how to use Ahrefs effectively.
    • These resources are valuable for both beginners and advanced users looking to deepen their understanding of SEO strategies and the Ahrefs platform.
  5. Community and Forums
    • Ahrefs has an active online community where users can share tips, ask questions, and discuss SEO-related topics.
    • This community is a great place to seek advice from experienced users and learn from their experiences.
  6. Dedicated Account Management
    • Enterprise plan users have access to dedicated account managers who provide personalized support and guidance.
    • This includes tailored onboarding, regular check-ins, and strategic advice to help users achieve their SEO goals.

Quality of Support

The quality of Ahrefs’ customer support is generally praised by users for several reasons:

  • Knowledgeable Staff: The support team is well-versed in SEO and Ahrefs’ tools, providing accurate and helpful responses.
  • Timely Responses: Most users report receiving prompt and effective assistance, minimizing downtime and disruptions.
  • Comprehensive Resources: The extensive library of articles, tutorials, and webinars ensures users can find answers and learn independently.

Support for New Users

Ahrefs provides several resources specifically designed to help new users get started:

  • Onboarding Guides: Step-by-step guides that walk new users through the setup process and introduce them to key features.
  • Beginner Tutorials: Video tutorials and articles tailored for beginners, covering the basics of SEO and how to use Ahrefs effectively.
  • Getting Started Webinars: Live webinars that offer a comprehensive introduction to the platform and answer common questions from new users.

Feedback and Continuous Improvement

Ahrefs actively seeks feedback from users to improve its platform and support services:

  • User Feedback: Users can provide feedback directly through the platform or via email, helping Ahrefs identify areas for improvement.
  • Regular Updates: Ahrefs frequently updates its tools and resources based on user feedback, ensuring that the platform continues to meet the evolving needs of its users.

Pros and Cons

Ahrefs is a powerful and comprehensive SEO toolset, but like any software, it has its strengths and weaknesses. Here’s an in-depth look at the pros and cons of using Ahrefs:


  1. Extensive Database
    • Ahrefs boasts one of the largest and most frequently updated databases for backlinks, keywords, and content. This ensures users have access to accurate and up-to-date data.
  2. Comprehensive Toolset
    • Ahrefs offers a wide range of tools, including Site Explorer, Keywords Explorer, Content Explorer, Rank Tracker, and Site Audit, making it a one-stop solution for most SEO needs.
  3. User-Friendly Interface
    • The platform is designed with a clean and intuitive interface, making it easy for both beginners and experienced users to navigate and utilize its features effectively.
  4. In-Depth Backlink Analysis
    • Ahrefs excels in backlink analysis, providing detailed insights into a website’s backlink profile, including new and lost backlinks, anchor texts, and referring domains.
  5. Powerful Keyword Research
    • The Keywords Explorer tool offers comprehensive data on keyword search volume, difficulty, traffic potential, and more, helping users identify valuable keywords and optimize their content.
  6. Competitor Analysis
    • Ahrefs’ competitor analysis features allow users to uncover their competitors’ strategies, identify content gaps, and find new link-building opportunities.
  7. Accurate Rank Tracking
    • The Rank Tracker tool provides precise and timely updates on keyword rankings, including mobile and local rankings, allowing users to monitor their SEO performance effectively.
  8. Detailed Site Audits
    • The Site Audit tool performs thorough technical SEO audits, identifying issues and providing actionable recommendations to improve site health and performance.
  9. Valuable Learning Resources
    • Ahrefs offers a wealth of educational materials, including articles, tutorials, webinars, and a comprehensive Help Center, helping users get the most out of the platform.
  10. Responsive Customer Support
    • Ahrefs’ customer support is known for being responsive and knowledgeable, offering multiple channels for users to get assistance when needed.


  1. High Cost
    • Ahrefs is relatively expensive compared to some other SEO tools, which might be a barrier for small businesses and individual users with limited budgets.
  2. Limited Trial
    • Ahrefs does not offer a free trial, and its paid trial period is short (7 days for $7), which may not be sufficient for users to fully evaluate the platform’s capabilities.
  3. Steep Learning Curve
    • Despite its user-friendly interface, the sheer number of features and data provided by Ahrefs can be overwhelming for beginners, requiring a significant time investment to master.
  4. Lack of White-Label Reports
    • Unlike some competitors, Ahrefs does not offer white-label reporting, which can be a drawback for agencies that need to provide branded reports to clients.
  5. Limited API Access
    • API access is only available on higher-tier plans, which may be restrictive for users on lower-tier plans who need to integrate Ahrefs data with other tools or platforms.
  6. No Mobile App for All Features
    • While Ahrefs offers a mobile app, it does not provide access to all the features available on the desktop version, which may limit usability for users who need to work on the go.
  7. No Integration with Third-Party Tools
    • Ahrefs lacks integration with some popular third-party tools and platforms, which can be a limitation for users looking for a more interconnected SEO workflow.

Conclusion and Rating

Ahrefs is undeniably one of the most robust and comprehensive SEO toolsets available on the market today. Its extensive database, powerful features, and user-friendly interface make it a go-to solution for SEO professionals, digital marketers, and content creators. By offering in-depth keyword research, backlink analysis, competitor insights, rank tracking, and site auditing, Ahrefs provides all the tools needed to improve a website’s search engine performance and visibility.

Key Strengths

  • Comprehensive Data: Ahrefs’ extensive and frequently updated database ensures users have access to accurate and current information.
  • Versatile Toolset: From keyword research to competitor analysis, Ahrefs covers all aspects of SEO.
  • User-Friendly Interface: The intuitive design makes it easy for users of all levels to navigate and utilize the platform effectively.
  • Educational Resources: A wealth of learning materials helps users maximize the potential of Ahrefs.

Areas for Improvement

  • Pricing: The cost of Ahrefs may be prohibitive for smaller businesses and individual users.
  • Trial Period: A limited trial period might not be enough for users to fully explore the platform’s capabilities.
  • Advanced Features for Higher Tiers: Some advanced features and API access are restricted to higher-tier plans.


Based on its features, usability, and overall value, Ahrefs receives a rating of:

4.5 out of 5 stars

Potential Alternatives

For users seeking alternatives to Ahrefs, here are a few options to consider:

  1. SEMrush
    • Offers a comprehensive SEO toolkit with features similar to Ahrefs, including keyword research, backlink analysis, and competitor insights.
    • Known for its detailed competitor analysis and PPC data.
  2. Moz Pro
    • Provides robust SEO tools with a strong focus on keyword research and link building.
    • Known for its user-friendly interface and high-quality learning resources.
  3. Majestic
    • Specializes in backlink analysis with a large and detailed link database.
    • Ideal for users who primarily need in-depth link data.
  4. SpyFu
    • Focuses on competitor research and keyword analysis, offering insights into competitors’ paid and organic search strategies.
    • Provides unlimited search results and data exports, which is beneficial for extensive research needs.

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